Today Fitbit launched Fitbit Alta which is a new wearable device. It looks like Microsoft Smart band.
But, the price got cheaper and it is more functional. So someone who thinks Fitbit has too much premium on their device might think that it’s time to try Fitbit as a primary wearable device.
But, still I am not sure how Fitbit is going to compete with Xiami’s Mi band which is much cheaper than Fitbit.